Positioning and Branding Renact®
Renact is a brand specialised in integrated cannabinoids vaping systems, focused on the endocannabinoid science. We helped with naming, positioning and designing the visual identity.
Their vision is to help people overcome anxiety and be able to function as their best self in the simplest, quickest, most effective way possible.
In collaboration with Jessie Bonne.
Brand Strategy Naming Brand IdentityHealth and WellnessFrom Brand Idea to Visual Identity
“Turn on Your wellness”
Problems to solve
Existing in a crowded market
One of the main challenges of the project was to create a thoughtful naming and branding that would encapsulate the complexities and the researches behind the product and the brand. We needed to show that this new CBD brand is functional, scientific and effective. That it is here to help people be their best self everyday.
With vaping being a controversial form of consumption, even though the most bioavailable, and the CBD market being already crowded, we needed to formulate a very clear reason to believe to encourage the brand discovery and conversion.
Creative Solutions
In the strategy phase, we formalised a brand idea that would encapsulate a sense of control and empowerment, while also setting it apart as an advanced vaping brand": Turn on Your Wellness.
The name Renact was then adopted, bringing an idea of action and activation to the brand. The availability of a good domain name was also one of the important factors in our decision, as this would affect the discoverability of the website on search engines.
To make the overall consistent with the idea of “turn on” and “endocannabinoid science”, we created a visual identity based on neurotransmission and molecular structure of CBD. The graphic system combines representation of CBD compounds and synaptic view of neurotransmission.